According to this study, Mobile money was an enabler of sports activities betting. The seamless integration of cell cash wallets and sports activities betting platforms, reliability, consistency, ease of use and ease of access to mobile cash was a major enabler of sports activities betting.
Further, the examine found that majority of individuals engaging in sports activities betting had been aware of the risksposed by sports activities betting eg addition and advocated for betting companies to provide various https://zaharamedia.co.ke strategies to entertainment aside from betting. To most individuals in betting, they perceived the federal government to do little or no to curb the opposed effects of sports betting.
The privateness offered by mobile money as had a positive influence on sports betting. Majority of people partaking in sports betting sought for information and made decision on how to guess primarily based on info out there on social media platforms similar to Facebook, twitter, Instagram and WhatsApp. Majority of betters had been aware that sports betting was a type of gambling. In addition, they perceived to be in command of their betting actions and thus continued to wager.
Sports betting is most likely to have an effect on men beneath full employment between the ages of 21 – 40 years in Kenya. Secondly, this examine recommends for focused mass training of customers with a special bias to the men. It is recommendable for sports betting corporations to set up devoted social media accounts that impact and environment friendly in delivery of information on sports bets.
The general objective of this study was to assess sports activities betting impression in Kenya. To obtain these objectives the examine utilized a descriptive research design utilizing quantitative analysis approach. The inhabitants of the examine was drawn people participating in sports activities betting inside Nairobi County. In whole, it was estimated that 2 million people have been engaged in sports betting. Using stratified random sampling and Yamanes formula a pattern dimension of one hundred respondents was chosen for inclusion within the examine.
In addition, the research concludes that social media is the one largest most necessary source of knowledge for sports betting. In addition, social media sites are the most important supply of buy choices for new clients in sports activities betting.
The government was disinterested in managing the safety policies of individuals partaking in sports activities betting and did not management the publicity, advertisement and promotion of sports betting. On the contrary, authorities was only thinking about maximizing its revenues by way of taxation of sports activities betting firms. This study concluded that cellular money has had a huge effect on sports activities betting in Kenya. The relationship between mobile money and sports activities betting is enhanced as a result of ease of entry to cell cash, the cost effectiveness and effectivity of mobile money, transparency, consistency, reliability and privateness of cellular money wallets.
Collected information was analyzed utilizing SPSS and MS Excel worksheets utilizing descriptive statistics of frequency distributions, means and modes. The research found that majority of the people partaking in sports betting were male of the ages beneath forty years and above 21 years. In addition, the biggest source of revenue for sports betters was salaries indicating that a employed individuals have been at a better chance of partaking in sports betting than entrepreneurs and unemployed individuals. Most of sports activities bets were placed using the web site on a more than as soon as per week interval.